Case
B2B Lead Generation Service for musicians "Ok not ok"
About the Project
Testing service for new music for artists and their managers.
The service enables an objective evaluation of the potential success of the material
that you are planning to release and promote.
The user submits a request for a sample analysis. They review it and then place a request for an analysis of their own track.
Testing service for new music for artists and their managers.
The service enables an objective evaluation of the potential success of the material
that you are planning to release and promote.
The user submits a request for a sample analysis. They review it and then place a request for an analysis of their own track.
The main objectives
The main objectives of the advertising campaign is to drive traffic to the website for downloading the sample report.
More downloads = greater interest in the project = higher profits.
The main objectives of the advertising campaign is to drive traffic to the website for downloading the sample report.
More downloads = greater interest in the project = higher profits.
Main goal
To launch the product in the international market.
Additional goal
Assess demand in CIS countries and worldwide.
Test and retain only the countries with the highest interest
To launch the product in the international market.
Additional goal
Assess demand in CIS countries and worldwide.
Test and retain only the countries with the highest interest
The main objectives
The main objectives of the advertising campaign is to drive traffic to the website for downloading the sample report.
More downloads = greater interest in the project = higher profits.
The main objectives of the advertising campaign is to drive traffic to the website for downloading the sample report.
More downloads = greater interest in the project = higher profits.
Main goal
To launch the product in the international market.
Additional goal
Assess demand in CIS countries and worldwide.
Test and retain only the countries with the highest interest
To launch the product in the international market.
Additional goal
Assess demand in CIS countries and worldwide.
Test and retain only the countries with the highest interest
Work Stages
First Launch
• Audience of the Russian Federation + CIS
• European region
• Rest of the world excluding the first two audiences
Test databases collected from around the world were launched.
The results, within the set KPI, were successful with the audience of Russia + CIS.
In the test audiences, countries that did not generate leads and countries with expensive leads were filtered out.
In the following month, the audience was divided into three GEO-locations:
• Russian Federation
• CIS excluding Russia
• Rest of the world excluding Russia and CIS
• Audience of the Russian Federation + CIS
• European region
• Rest of the world excluding the first two audiences
Test databases collected from around the world were launched.
The results, within the set KPI, were successful with the audience of Russia + CIS.
In the test audiences, countries that did not generate leads and countries with expensive leads were filtered out.
In the following month, the audience was divided into three GEO-locations:
• Russian Federation
• CIS excluding Russia
• Rest of the world excluding Russia and CIS
Taken into work
• Russia, as the most conversion-oriented GEO
• Belarus, Kyrgyzstan, Kazakhstan, Uzbekistan, as countries with the most interested audience in the project
• Russia, as the most conversion-oriented GEO
• Belarus, Kyrgyzstan, Kazakhstan, Uzbekistan, as countries with the most interested audience in the project
Testing
After the tests, it was found that the most engaged audience is the "Lool A Like" audience, which is built based on those who have downloaded the report. Additionally, the audience of music promoters also showed high engagement
After the tests, it was found that the most engaged audience is the "Lool A Like" audience, which is built based on those who have downloaded the report. Additionally, the audience of music promoters also showed high engagement
Drake
Drake 2
Europe artists
For marketing specialists of the Russian Federation
Russian Federation + CIS artists
Russian Federation + CIS artists 2
Countries
• Russia, as the country with the highest conversion from lead to payment.
• Belarus, Kyrgyzstan, Kazakhstan, Uzbekistan, as countries with the highest conversion from lead to paying customers.
• Russia, as the country with the highest conversion from lead to payment.
• Belarus, Kyrgyzstan, Kazakhstan, Uzbekistan, as countries with the highest conversion from lead to paying customers.
Download statistics by country
Results of 13 months of work
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