BIG EUROPEAN STAND UP FESTIVAL IN BERLIN
06.06.2024-08.06.2024
Report
08.05.2024-08.06.2024
Case
About project
Press release european stand-up festival to be held in berlin for the first time!
๐ฅ More than 50 comedians from more than 10 european countries (germany, the netherlands, poland, the czech republic, france, austria, lithuania, slovakia, spain and others) will perform in berlin on june 8th! this festival is the perfect blend of comedy and culture.
๐ From june 4th to june 7th we will have โopen micsโ and select the best performances for you! on june 8th we invite you to the main event where all the best comedians we have selected will perform!
๐๐พ Discover new talent, communicate with other comedy fans, and enjoy life in a vibrant city.
๐ Our comedians have completely different life experiences and views, so everyone will find something that will relate to them.
๐ Don't miss out - life is better when you laugh!
๐ฅ More than 50 comedians from more than 10 european countries (germany, the netherlands, poland, the czech republic, france, austria, lithuania, slovakia, spain and others) will perform in berlin on june 8th! this festival is the perfect blend of comedy and culture.
๐ From june 4th to june 7th we will have โopen micsโ and select the best performances for you! on june 8th we invite you to the main event where all the best comedians we have selected will perform!
๐๐พ Discover new talent, communicate with other comedy fans, and enjoy life in a vibrant city.
๐ Our comedians have completely different life experiences and views, so everyone will find something that will relate to them.
๐ Don't miss out - life is better when you laugh!
๐ Big european stand up festival
june 8 2024
20:00
ernst-reuter-saal (rathaus reinickendorf)
European stand up festival is coming to berlin for the first time! ๐ฅ
More than 50 comedians from over 10 european countries (germany, netherlands, poland, czech republic, france, austria, lithuania, slovakia, spain and more) will perform in berlin on the 8th of june!
Our festival is the perfect blend of comedy and culture.
๐ from june 4th to june 7th, we will host open mics and select the best perfomances for you! on june 8th, we invite you to the main event where all the chosen top comedians will perform!
๐๐พ Discover new talents, connect with fellow comedy fans, and enjoy the vibrant city.
๐ Our performers have completely different life experiences and perspectives on life, so everyone will find something to resonate with.
๐ Donโt miss out โ because life is better when youโre laughing!
๐Big european stand up festival june 8 2024 20:00 ernst-reuter-saal (rathaus reinickendorf)"
ernst-reuter-saal (rathaus reinickendorf)
European stand up festival is coming to berlin for the first time! ๐ฅ
More than 50 comedians from over 10 european countries (germany, netherlands, poland, czech republic, france, austria, lithuania, slovakia, spain and more) will perform in berlin on the 8th of june!
Our festival is the perfect blend of comedy and culture.
๐ from june 4th to june 7th, we will host open mics and select the best perfomances for you! on june 8th, we invite you to the main event where all the chosen top comedians will perform!
๐๐พ Discover new talents, connect with fellow comedy fans, and enjoy the vibrant city.
๐ Our performers have completely different life experiences and perspectives on life, so everyone will find something to resonate with.
๐ Donโt miss out โ because life is better when youโre laughing!
๐Big european stand up festival june 8 2024 20:00 ernst-reuter-saal (rathaus reinickendorf)"
Big european stand up festival in berlin is an english-language festival that collected talents from all over europe.
This festival was a gala concert that ended a four-day selection marathon for promising comedians.
This festival was a gala concert that ended a four-day selection marathon for promising comedians.
Ad campaign strategy
Stages:
Stages:
Stages:
Stages:
Stages:
Interaction collection:
Initial audience:
Audiences optimization:
The use of previously collected data:
Changing emphasis as the campaign progresses:
- We used audiences based on traffic, engagement and reach.
- Our goal was to attract as many interactions with the content as possible at the start of the campaign.
- As initial audience we used the Deutsche Union database.
- In the advertising account, we limited the audience to English-speaking users.
- After achieving a stable growth in reach, we rearranged the audiences.
- We reduced lookalike audiences from 3% to 1% and 2%.
- The main focus was on conversions for these LAL audiences.
- The general audience for conversions we have also kept, with language restrictions.
- We gathered LAL audiences for all possible parameters based on previous launches.
- We made the launch from a new Instagram account that had not yet been active.
- After the launch, with the growth of coverage, we excluded engagement and coverage audiences.
- We left audiences focused on traffic and conversions.
- As a result, reach and frequency of displays increased.
The goal is to sell tickets for the event.
Gathering audiences for subsequent use in lookalike (lal) and other advertising purposes.
Gathering audiences for subsequent use in lookalike (lal) and other advertising purposes.
ะกreatives presentation
Ads
Lead-forms text
๐ Win Free Tickets to the Big European Stand-Up Festival in Berlin!
๐Are you ready for a night of non-stop laughter with the best comedians from all across Europe? Here's your chance to win FREE tickets to the main event of the Big European Stand-Up Festival on June 8, 2024!๐ค More than 50 comedians from over 10 countries
๐ Date: June 8, 2024 ๐ Venue: Ernst-Reuter-Saal (Rathaus Reinickendorf)Join us for an unforgettable night filled with laughter, culture, and amazing performances. Discover new talents and connect with fellow comedy fans in the heart of Berlin.Donโt miss out on this incredible opportunity! Fill out the form below for a chance to win. Good luck! ๐
๐Are you ready for a night of non-stop laughter with the best comedians from all across Europe? Here's your chance to win FREE tickets to the main event of the Big European Stand-Up Festival on June 8, 2024!๐ค More than 50 comedians from over 10 countries
๐ Date: June 8, 2024 ๐ Venue: Ernst-Reuter-Saal (Rathaus Reinickendorf)Join us for an unforgettable night filled with laughter, culture, and amazing performances. Discover new talents and connect with fellow comedy fans in the heart of Berlin.Donโt miss out on this incredible opportunity! Fill out the form below for a chance to win. Good luck! ๐
Headline โ1: ๐ Laugh Your Way to Free Tickets!
Headline โ2: ๐ Win Free Tickets to the Big European Stand-Up Festival!
Description โ1: Enter for a chance to win free tickets to the biggest comedy event in Berlin! Enjoy performances from over 50 comedians representing 10+ European countries. Fill out the form below and join us for a night of laughter on June 8, 2024, at Ernst-Reuter-Saal.
Description โ2: Enter our giveaway for a chance to win tickets to the BIG EUROPEAN STAND UP FESTIVAL in Berlin, June 8th at Ernst-Reuter-Saal (Rathaus Reinickendorf). Get ready for a night of non-stop laughter with top comedians from all over Europe!
Headline โ2: ๐ Win Free Tickets to the Big European Stand-Up Festival!
Description โ1: Enter for a chance to win free tickets to the biggest comedy event in Berlin! Enjoy performances from over 50 comedians representing 10+ European countries. Fill out the form below and join us for a night of laughter on June 8, 2024, at Ernst-Reuter-Saal.
Description โ2: Enter our giveaway for a chance to win tickets to the BIG EUROPEAN STAND UP FESTIVAL in Berlin, June 8th at Ernst-Reuter-Saal (Rathaus Reinickendorf). Get ready for a night of non-stop laughter with top comedians from all over Europe!
The creatives were divided into 4 large blocks:
1. Poster
1. Poster
2. Photo banks
3. Meme videos to attract attention
4. Holding a lottery as a separate strategy
AUDIENCE DIVISION DETAILS
INSTAGRAM STATISTICS
INSTAGRAM PROMOTION
08.05.-08.06.2024
INSTAGRAM: THE BEST AUDIENCES
lal 3% ig (4,78 EUR, 736 displays):
CTR: 4,21%
Remark: Very high CTR, making this audience extremely effective in attracting attention.
lal 1-2% ig (8,15 EUR, 1072 displays):
CTR: 3,92%
Remark: High CTR, which indicates good return on advertising.
CTR: 4,21%
Remark: Very high CTR, making this audience extremely effective in attracting attention.
lal 1-2% ig (8,15 EUR, 1072 displays):
CTR: 3,92%
Remark: High CTR, which indicates good return on advertising.
lal 1-2% ig (32,14 EUR, 256 engagements):
CPC: 0,13 EUR (engagement)
Remark: Very low cost per engagement, indicating high audience effectiveness.
lal 3% ig (12,18 EUR, 78 engagements):
CPC: 0,16 EUR (engagement)
Remark: Low cost per engagement with good engagement level.
CPC: 0,13 EUR (engagement)
Remark: Very low cost per engagement, indicating high audience effectiveness.
lal 3% ig (12,18 EUR, 78 engagements):
CPC: 0,16 EUR (engagement)
Remark: Low cost per engagement with good engagement level.
CTR: The best audiences on Instagram:
AUDIENCE DIVISION DETAILS
FACEBOOK STATISTICS
FACEBOOK PROMOTION
08.05.-08.06.2024
FACEBOOK: THE BEST AUDIENCES
comedian (interest โcomedyโ) (59,94 EUR, 157 clicks):
CTR: The best audiences on Facebook:
alle (all, audience gathered from database) (16,77 EUR, 2445 displays):
CTR: 2,29%
Remark: A high CTR means that the ads for this audience are very attention-grabbing and click-inducting.
rozigrish (6,59 EUR, 584 displays):
CTR: 2,57%
Remark: Very high CTR, indicating high user interest.
- CPC: 0,25 EUR
- Remark: Very low cost per click, making this audience one of the most profitable.
CTR: The best audiences on Facebook:
alle (all, audience gathered from database) (16,77 EUR, 2445 displays):
CTR: 2,29%
Remark: A high CTR means that the ads for this audience are very attention-grabbing and click-inducting.
rozigrish (6,59 EUR, 584 displays):
CTR: 2,57%
Remark: Very high CTR, indicating high user interest.
comedian (interest โcomedyโ) (64,03 EUR, 11304 reach):
Reach: 11304
Remark: High reach allows you to reach a larger audience and increase brand awareness.
alle (all, audience gathered from database) (328,47 EUR, 15003 reach):
Reach: 15003
Remark: Very high reach, which facilitates wide distribution of advertising.
โจ
Cost per result: The best audiences on Facebook:
comedian (23,92 EUR, 97 clicks):
CPA: 0,25 EUR
Remark: Very low cost per result, making this audience highly effective.
Reach: 11304
Remark: High reach allows you to reach a larger audience and increase brand awareness.
alle (all, audience gathered from database) (328,47 EUR, 15003 reach):
Reach: 15003
Remark: Very high reach, which facilitates wide distribution of advertising.
โจ
Cost per result: The best audiences on Facebook:
comedian (23,92 EUR, 97 clicks):
CPA: 0,25 EUR
Remark: Very low cost per result, making this audience highly effective.
CPC: The best audiences on Facebook:
Reach: The best audiences on Facebook
Analytics: the indicators were greatly exaggerated. This made analysis and decision-making difficult.
To track results more accurately, we set up Facebook Analytics to understand at least the beginning of order placement. Thanks to this data, we were able to optimize the advertising campaign:
These measures allowed us to more accurately target conversion ads, which ultimately increased the effectiveness of the ad campaign.
To track results more accurately, we set up Facebook Analytics to understand at least the beginning of order placement. Thanks to this data, we were able to optimize the advertising campaign:
- Narrowing and refining audiences: We analyzed the data we received and narrowed the target audiences for a better match with interested users.
- Testing and disabling creatives: Based on user behavior and responses to various advertising materials, we put new creatives to test and disabled those that did not bring results.
- Expanding Audiences: As we accumulated data, we adjusted and expanded audiences to reach more potential customers.
These measures allowed us to more accurately target conversion ads, which ultimately increased the effectiveness of the ad campaign.
After receiving sales data, we found that the main buyers of our products are women. Based on this, we decided to segment the audience into men and women.
This turned out to be a successful step, and we allocated a larger part of the budget to the female audience, taking into account their role in making the purchase decision.
After receiving sales data from the stand-up festival on Facebook and Instagram, we could adjust the next steps:
Therefore, using sales data as a starting point for further optimization and improvement of marketing efforts allows you to achieve higher campaign efficiency and maximum return on investment.
This turned out to be a successful step, and we allocated a larger part of the budget to the female audience, taking into account their role in making the purchase decision.
After receiving sales data from the stand-up festival on Facebook and Instagram, we could adjust the next steps:
- Target audience analysis: Studying the demographics and behavioral patterns of those who made a purchase. This helped to more accurately determine who the main target audience is.
- Budget optimization: Developed a strategy for distributing the budget between different channels and audience segments.
- Interest and behavioral segmentation: Conducting additional analysis to identify specific interests or behavioral characteristics of the target audience, which will allow you to more accurately customize communications and offers.
Therefore, using sales data as a starting point for further optimization and improvement of marketing efforts allows you to achieve higher campaign efficiency and maximum return on investment.
AD CAMPAIGN ANALYTICS
AD CAMPAIGN OPTIMIZATION
SUMMARY AND RECOMMENDATIONS
"comedian" grouped ad campaigns showed good results in terms of cost per click (CPA) and number of link clicks.
"alle" campaign also stands out, but with a high CPA.
"alle" campaign also stands out, but with a high CPA.
"lal 1-2% ig" ะธ "lal 3% ig" audience ad campaigns showed good results in terms of cost per engagement and link clicks.
We recommended to continue optimizing and scaling the most successful ad campaigns, focusing on audiences that show the best cost per result and high engagement rates.
We recommended to continue optimizing and scaling the most successful ad campaigns, focusing on audiences that show the best cost per result and high engagement rates.
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Ulyana Rudko
CEO
Barnaul, Bavarina Str. 1, room 408
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